Scaling the "3 AM" Campaign to a 7.58 ROAS
ASI partnered with Advent Digital Marketing to scale the global "3 AM" campaign and drive enrollments for resources like the "Making Disciples 101" course. With a $4,683.17 ad spend from August to December, our objective was to expand their international reach and maintain a highly efficient Cost Per Lead. We targeted specific faith-based demographics to maximize audience engagement and drive course sign-ups.
Strategic Execution
We deployed a multi-tiered Facebook advertising strategy focused on dynamic creative testing and precise audience segmentation. We cast a wide net with worldwide campaigns to capture massive lead volume at a low cost while isolating competitive markets like the USA to control bidding. Continuous optimization revealed that males aged 25-34 in the Philippines resonated most strongly with our ad creatives.
The Result
The campaign exceeded expectations by generating a 7.58 Return on Ad Spend and a purchase conversion value of $35,532.00. In under five months, we acquired 7,684 leads at an average CPL of $0.61. Reaching nearly a million people with over 6.5 million impressions, this initiative successfully proved the massive scaling potential of data-driven advertising for ASI.
SERVICES PROVIDED
Strategic Consulting
Content Creation
Social Media Advertising
Start Here
Start the conversation
Discovery Call
Explore the potential of working together.
Marketing Plan
We'll put together a plan to get you results.
Launch Campaigns
We'll have your campaigns live within the first 21-days.
Start the conversation
Discovery Call
Explore the potential of working together.
Marketing Plan
We'll put together a plan to get you results.
Launch Campaigns
We'll have your campaigns live within the first 21-days.
