Audioverse – Media Company

Scaling Impact: From Sermon Hub to Global Bible Resource

Partnering with AudioVerse—a premier Adventist ministry for sermons and presentations—required more than just traditional ad management. When data revealed a major shift in user behavior, our team executed a comprehensive strategic pivot to capture a massive global audience. Together, we:

Identified High-Volume Intent: Discovered that over 50% of new users were specifically seeking Bible-listening content rather than general sermons.
Shifted the Marketing Funnel: Transitioned from a "Sermon-First" approach to a "Bible-First" strategy to tap into higher search volumes.
Optimized for Search Authority: Refined and launched Google Search and Performance Max campaigns targeting specific Bible versions and chapters.
Influenced Product Strategy: Leveraged marketing data to help AudioVerse enhance their app experience by connecting scripture to deep-dive audiobooks and sermons.

The Methodology Shift

While sermon-based searches provided steady traffic, they reached a natural ceiling due to lower search volume. By repositioning AudioVerse as a Bible Resource, we moved the brand into a high-volume category. Instead of offering the Bible as a secondary resource, we now lead with it—using sermons as a tool to help users study the Word more deeply.

Dominating Global Search Intent

By targeting specific user intent, we achieved exceptional efficiency across global markets. Our campaigns successfully captured top-of-funnel traffic for highly competitive terms like "Audio Bible," "Bible Gateway," and "NIV Bible".

Campaign Performance: The "P.Max - Bible Versions" campaign reached a 15.47% Click-Through Rate (CTR).
Keyword Efficiency: High-intent keywords such as "Bible Listening" and "Bible Audio" maintained CTRs between 12% and 14%.
Ad Reach: Our primary "Free Audio Bibles" search ads generated 94,136 impressions with a strong 11.46% CTR.

The Result

The pivot to a data-backed, Bible-first strategy resulted in massive scale and continued growth from 2019 through early 2026.

Total Reach: 1.06 Million Impressions
Total Traffic: 113,000+ Clicks to the platform
Cost Efficiency: $2.07 Average CPC (Cost-Per-Click)
Mission Impact: What began as a sermon hub has evolved into a comprehensive global Bible resource, connecting over a hundred thousand people with the Word of God.