Project Overview
AudioVerse, an Adventist ministry for sermons and presentations, initially partnered with us to grow their non-US mobile app users. A targeted Facebook and Instagram strategy successfully drove over 17,000 app installs in just 6 months.
More recently, new data revealed a powerful insight: over 50% of new users were coming to AudioVerse specifically to listen to the Bible. This sparked a strategic pivot. Together, we refined their existing Google search campaigns and launched new ones optimized for Bible-specific keywords, allowing AudioVerse to connect with a broad new audience searching for Bible versions, chapters, and related content.
The Result
The pivot to Google Ads was an immediate success. In just one quarter, the new campaigns generated 930,000 impressions and 95,600 clicks to their site, all at an average cost-per-click (CPC) of just $2.22.
This massive influx of new, targeted users has done more than just increase traffic; it has influenced their entire product strategy. AudioVerse is now enhancing its app experience by recommending sermons and audiobooks that explore scripture in greater depth.
What began as a sermon hub is now evolving into a comprehensive Bible resource, allowing AudioVerse to grow its mission to share God’s Word.
SERVICES PROVIDED
Strategic Consulting
Content Creation
Social Media Advertising
Start Here
Start the conversation
Discovery Call
Explore the potential of working together.
Marketing Plan
We'll put together a plan to get you results.
Launch Campaigns
We'll have your campaigns live within the first 21-days.
Start the conversation
Discovery Call
Explore the potential of working together.
Marketing Plan
We'll put together a plan to get you results.
Launch Campaigns
We'll have your campaigns live within the first 21-days.
