The Geoscience Research Institute is a department of the General Conference of Seventh-Day Adventists that engages in scientific research that validates God as our creator. The GRI created an initiative called Creation Sabbath with the purpose of uniting Seventh-Day Adventists around the world in celebration of God as our creator. This celebration wasn’t very well known prior to the GRI engaging with ADM and they wanted to increase awareness and participation. We put together a strategy that would use social media advertising in combination with creative video marketing to accomplish the goal. Check out the commercial that went absolutely viral below.