Project Overview
Kettering Health, an IBM Watson Health™ 100 Top Institution with 14 medical centers and over 15,000 employees, partnered with us to address their significant hiring needs. As a faith-based family of medical centers, they needed a sustainable recruiting model that matched their mission to elevate healthcare standards.
Engaging with ADM for strategic consulting, Kettering Health outsourced their online marketing efforts. Using our Cartin Method, we helped them connect with a broad spectrum of candidates across Google, Facebook, Instagram, LinkedIn, and more. This approach enabled them to reach everyone from recent grads to experienced professionals.
Each ad campaign led potential hires to a mobile-friendly, optimized landing page tailored to a specific recruitment area, such as lab roles, nursing, high school job training, or international nurse recruitment.
The Result
Our focused strategy generated over 9,000 applications, with 90% of them being for clinical roles.
This was achieved at an average cost of less than $30 per application and a time-to-fill of just 24 days.
Through this focused messaging and optimized digital engagement, we delivered a sustainable, cost-effective recruiting model that helped Kettering Health continue to provide wellness-focused care to their community.
SERVICES PROVIDED
Strategic Consulting
Content Creation
Google Advertising
Facebook Advertising
Start Here
Start the conversation
Discovery Call
Explore the potential of working together.
Marketing Plan
We'll put together a plan to get you results.
Launch Campaigns
We'll have your campaigns live within the first 21-days.
Start the conversation
Discovery Call
Explore the potential of working together.
Marketing Plan
We'll put together a plan to get you results.
Launch Campaigns
We'll have your campaigns live within the first 21-days.
