Raleigh Seventh-day Adventist Church

Reaching Missing Members

Partnering with the Raleigh Seventh-day Adventist Church meant building a reaping series campaign around one specific person: someone who had connected with church before but hadn't come back in a while. While their series was doctrine focused, in between sermons were personal testimonies that helped show those attending faith in action.

To support their evangelism efforts, our team:

  • Created graphics and video Reels aligned with existing "Point Me To Jesus" branding

  • Launched a digital ad campaign supported by Facebook and Instagram ads, email sequences, and automated text

  • Connected with missing members through a drip email and text campaign to invite them to the series (of the 4 people who signed up to attend, all 4 showed up!)

  • Tracked registration, show rate, and cost per attendance separately for community and church members so the church knew exactly who the campaign reached

SERVICES PROVIDED

  • Strategic Consulting

  • Content Creation

  • Social Media Advertising

  • Automations & Funnels

The Result

Point Me To Jesus Again Reaping Series (for non-Adventist & missing member families and individuals):

Cost per registration: $32.25

Show up rate: 16%

Cost per attendance: $285.68

Total ad spend: $3,999.48

Total attendance from ads: 25 families (14 were non-Adventist)

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